Hello, I am Nakai, an Adan staff member.
Today, I would like to report on the exhibition "Anatomy of Design" that I dropped by on my day off.
Click here for the official website
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http://www.2121designsight.jp/program/design_anatomy/
When I stopped by Midtown,
This poster caught my eye.
Familiar logo...mushrooms...cross section?
Curious, I picked up the flyer and found myself in the museum.
Free to take pictures inside the museum.
mushroom mountainBeginning with,Meiji Milk Chocolate, ,Bulgarian yogurt, ,Super Cup, ,good-tasting milkand
Famous and well-known products,
How did it come about?
What it looks like,
Package,
Have we created taste, etc.?
The results of a detailed autopsy were displayed on the wall.
Scintillating stories and "Why did you do this? Did you think this far into the design planning? and
Lots of interesting and surprising content.
Little things that I have never paid attention to before,
It is a major commitment for the manufacturer.
It was a very nice exhibition that both adults and children could enjoy.
I was amazed at the huge pile of mushrooms!
Diorama of the rural landscape depicted on the mushroom mountain package
Comparison of real mushroom samples and designs
Verify which colors look good and which colors look good.
Bulgarian yogurt package design by layer.
By the way, to put the country name "Bulgaria" in the product name of Bulgarian yogurt
They had a very hard time getting permission...
Come to think of it, those mysterious sweets sold cheaply overseas that say "NIPPON! and other mysterious snacks sold cheaply in foreign countries
I wondered if they had permission from Japan.
I really enjoyed taking a lot of pictures,
I will limit the photos to this so that everyone can visit.
Finally...
There was a play space in the delicious milk section.
The name "Delicious" of "Delicious Milk" and the design had various backgrounds...,
So, "What name would you give it?" This is a game of building blocks.
Most people say things like "Fat (person's name) milk" or "milk that doesn't taste good".
I was cackling while doing so.
So, you know, I was, you know, fooling around with my friends.
I tried to make it as
He said, "Meh milk." Pfft... Pfft...
For some reason, it won the hearts of high school girls,
If you don't mind, I'd like to take your picture."
Interesting!"
I was able to talk to them about various things, such as
So it was a very fulfilling day.
Even those who do not usually go to museums or exhibitions will enjoy it very much.
Recommendation!
Dates: October 14, 2016-January 22, 2017
Closed: Tuesdays, Year-end and New Year holidays (Dec. 27-Jan. 3)
Venue: 21_21 DESIGN SIGHT
