I am Fujimori, the representative of ADAM.
The event was held in Singapore from October 11 to 15, 2013.Singapore Jewel Fest 2013The exhibition at the "Japan International Trade Fair (JIFF)" was successfully completed!
http://www.singaporejewelfest.com/index.php
(Official website)
In July of this year, the organizer asked us to participate in the exhibition, and for the three months since we decided to exhibit, we have been preparing for the event with great anticipation and anxiety, but we have managed to achieve more than expected.
We would like to report on the exhibition in several blogs.
In this issue, we will introduce the exhibition and report on the booth we set up.
The Singapore Jewelfest is an exhibition held in a large special pavilion made up of tents the size of a gymnasium in the plaza in front of the Singapore Takashimaya Department Store, located on Orchard Road, the shopping district of Singapore, a neighborhood that is like a combination of Ginza and Omotesando. This year will be the 11th time it has been held.
The organizer, who is involved in many fashion-related events, selected about 70 brands from Italy and other European countries, the U.S., Hong Kong, and Singapore, and ADAM was one of the few Japanese brands among them to exhibit.
Here is a view of the booth that was set up.
The brand name was changed to "FUJIMORI" for overseas development from this year's exhibition.
http://fujimori1970.jp (FUJIMORI official website for overseas)
ADAM" is the only flagship store directly managed by FUJIMORI in Japan.This is treated as a
Having a store in Japan" is a very important brand in Southeast Asia such as Singapore,
During the exhibition, we were asked many times if we have a store in Japan. We are asked many times during the exhibition if we have a shop in Japan.
According to a friend of mine who is stationed at a department store in Singapore, it is very effective as a local sensation, and the fact that a brand with a store in Japan is exhibiting is similar to the feeling of "a real pastry chef from a chocolate shop in Paris".
The newly created "FUJIMORI" logo mark is based on the color red, which is considered auspicious in Singapore, where many people are of Chinese descent, and is slightly conscious of traditional Japanese colors. The frontmost display case also has a red stage.
In the high case, FUJIMORI's iconic jewelry was displayed, mainly featuring previous award-winning pieces.
Among the brands exhibited,Brands with collections designed primarily with semi-precious stones such as quartz and tourmalinewere few and far between, and this case was very eye-catching.
At the venueHe said, "I purchase gemstones directly from all over the world, design each stone individually according to the stone, and make all of them by hand, in Tokyo, Japan."The response was very positive when I carefully explained to them that
Also in Singapore,The category of designer jewelryitself, as it is still not very common,It was very rare to have a designer standing at a booth and selling directly to the public.I was happy to be able to enjoy a variety of conversations with them.
The next issue will focus on the events of the exhibition!
